Utah Stories’ Unique Business Model
Utah Stories maintains no sales staff, instead we rely on readers to provide advertiser referrals that meet our criteria to be called one of the “best in local Utah”.
Utah Stories only accepts advertisers that we can personally endorse. We vouch for all of our advertisers quality in their service and products. By maintaining no sales staff, we pass the savings on to our advertisers. This way we maintain a magazine with one-third fewer ads per page than other free local magazines.
By having fewer ads and emphasizing the quality of all of our advertisers, the advertising effectiveness is very high. Eighty-five percent of all advertisers who have signed on to Utah Stories have remained with us.
The bottom line: If your business meets our standards for quality and excellence, there is no better way to reach Utah residents who want to support the best of local Utah–than Utah Stories magazine.
Are you a interested in advertising with Utah Stories? to learn more and receive a free press kit, which includes more demographic information, rates, special offers and back issues.
Utah Stories Demographics and Circulation
Utah Stories magazine circulation: 24,000
Distribution: Over 650 locations in downtown Salt Lake City including all downtown hotels, all metro Whole Foods; as well as nearly every locally owned restaurant, coffee shop, bar. Utah Stories has now recently expanded distribution into Westminster College as well as Sandy and Bountiful. Do you have a great place we have missed? Send us a distribution referral and we will send you two free tickets to Brewvies Cinema Pub.
Utah Stories Reader Demographics: (Information gained from online reader surveys)
Average age: 40 years old
Average yearly income: $58,000 per year
Education: 75% of our readers have a Bachelor’s degree
Our Niche:
Utah Stories targets a niche group of consumers who are conscious of businesses that offer quality products and services.
There is a growing number of consumers who are conscious of impact their spending habits have on their local marketplace. Every dollar spent is in essence the most powerful vote we have in favor of the businesses we would like to promote in our community. It is a part of Utah Stories’ mission to find the best local providers and promote them to consumers who are most likely to patronize their stores.
If you are one of these providers (for either goods or services), please fill out this form and we will determine if your business is a good fit for Utah Stories advertising.
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